Nike ‘Hit the target’

60 sec Viral with Rooney and Torres

Time Based Arts hired me to develop Laser beam animations for integration into Nikes latest viral commercial, directed by Anthony Dickenson featuring Wayne Rooney and Fernando Torres.

We immediately set out developing a system based on Anthony’s vision for how a geometrically and visually pleasing laser target system would work. Once this rig and system was in place many 3D passes where rendered, with which TBA made look beautiful and added the polish they’re so renowned for.

Including the lasers, Time Based Arts also asked me to develop the control screen animations for Torres’ shots, which they oversaw and meticulously integrated into the shots.

Time Based Arts

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